FOR PRE-FALL 2021, FURLA PAYS HOMAGE TO HERITAGE AND CRAFTSMANSHIP WITH CHEERFUL OPTIMISM
A beautiful blend between vintage and modern touches, the Furla Pre-fall collection has got the best of both worlds.
Furla’s Women’s Pre-Fall 21 collection is a tribute to the company’s ‘Italianness’ and a celebration of its refined craftsmanship. The entire collection is marked by modern, high-quality products with beautifully hand-crafted details, woven leather and exquisite embellishments, which perfectly represent Furla’s roots, its distinctly Italian DNA and its 90+ years of history, whilst always looking to the future.
Pointing to the generation Z, Furla’s Pre-Fall collection features a variety of new smaller bag styles, multifunctional in use, which represent the perfect accessory from morning to evening occasions. Many of its pieces come with fabric shoulder straps, which enhance comfort and ease for the wearer and are especially appreciated by the younger brand lovers. Bright colours light up the collection and communicate a sense of fun and cheerfulness.
The collection can be divided into three main themes:
90s Fashion Archive Inspiration
The collection’s pieces are outstanding in their elegant simplicity, an aesthetic inspired by the 90s archive of the brand, but they surprise with bold details, including macro weaving, eye-catching metallic elements and a new reptile print pattern. Launched for Pre-Fall but inspired by the fashion houses rich archives, Furla Moon, is a line of small-sized multifunctional bags in Roma calf leather. With its slouchy shape it is a cool bag to wear under your arm, but thanks to its removable leather strap and fixed metal chain it can also be worn as a shoulder bag.
Craftsmanship: Modern Heritage
Furla Lipari is perfectly representative of Furla’s expert craftsmanship. The entirely new line features a classy, slim-line bucket shaped look with Furla arch detail and lateral hooks. It is proposed in a super-soft Roma calf leather version, or with bold macro leather weaving, or yet again in chic understated raffia. It embraces simple, clear lines and its very name, a reference to one of Sicily’s aeolian islands, pays homage to Italy.
For this season, Furla’s 1927 is updated with cool mini size crossbody bags. Structured in shape, this line is proposed in a new version in smooth cognac beige or polline yellow Roma calf leather with a handy removable Furla logo fabric strap with snap-hook, adding a cool utility touch to the accessory. It also comes in its more classic style with metal chain in lush python print leather.
#FunFurla and Colours
#FunFurla, Furla’s new brand message communicating a cheerful lifestyle whilst celebrating lightness of spirit and optimism, first launched with the Spring Summer 2021 ADV Campaign, remains a central theme for this season.
Furla’s signature handbag Metropolis, both in its classic square shape, in its more recent round version and as mini vertical crossbody, is animated in pleasant, bright colours and featured with applications of hand-made micro-beads in mono-colour or with stripe optic resembling fun lucky bracelets. For Pre-Fall it is also reimagined in a patchwork of differently coloured textured ares leather, suede and patent leather stripes or in a textured ares leather version with fun maxi polka dot print resembling a ladybird and adorned with a comfortable removable fabric shoulder strap with Furla logo print.
The Furla Opportunity Tote is a maxi shopper of elegant, essential lines with double handle and metal feet studs. It is available in the Baiadera print version, a cheerful bright multicolour stripe fabric. It also comes in the blue denim Jacquard Furla Arch fabric, prominently featuring the Furla arch logo in a three-dimensional pattern.
The Furla Pre-fall collection will be available in-stores from September 18.