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Furla launches three new bags for Spring Summer 2020

Furla launches three new bags for Spring Summer 2020

The Italian brand invites you to leave reality behind as you enter #furlaillusions

Immerse yourself in illusions with Furla for its Spring Summer 2020 collection. True to its roots, the Italian company chose Palazza Isimbardi – one of Milan’s historical palaces – for #furlaillusions, throwing deeply ingrained heritage, openness, creativity, and passion into its Spring Summer 2020 collection.

The presentation deliberately seduces guests to take a closer look. Take the first step through the Palazzo Isimbardi, a beauty in itself further amplified with frescoes by Tiepolo and Morazzone, and a painting by Hayes. Shapeshifting scenes await the viewer through arches, doors, models, and performers in tow.

A row of identical chairs, used to showcase bags from the new collection.
The mirror room, drowning the viewer with a sharp colour, and a never-ending field of magnolia.
A polka-dotted black and white room, further accentuated by its bichromatic vision.
The chain room, with black and neon purple draped around a vinyl corridor, begging guests to go deeper down the rabbit hole.

The collection itself sits on a big throwback throne – mixing classic Italian craftsmanship with a cheeky punch of the 1960s. Highlights include Furla 1927, the first bag which focuses on the Arch as a structural element, contemporary and available in an assortment of colours; Furla Pillow, an ultra-soft nappa leather crossbody wrapped in delicate pastel; and the Furla Piper, the beloved Furla style reimagined with the new font logo, accentuated with three new shapes, soft hues, and Ares calf leather.

Shop Furla Spring Summer ’20 collection in-stores now.