Book Characters Created by Beatrix Potter Comes to Live in the Limited Edition CATH KIDSTON X PETER RABBIT™ Collection
The second collaboration with Peter Rabbit™ brings a tale of artistry, heritage, and mischief in this new collection.

In celebration of the 120th anniversary of Beatrix Potter’s The Tale of Peter Rabbit, Cath Kidston is delighted to introduce a collaboration with unique collection of hand-drawn illustrations and story-telling prints that combine heritage with the artistry of the brand’s very own print designers.
Potter’s original line drawings and sketches were the basis inspiration for the print team. They skillfully integrate her craftsmanship with the lush blooms of Cath Kidston’s traditional patterns for an alluring collaboration with a gentle, nostalgic air, pulling the blue of Peter Rabbit’s garment to serve as the key base colour for the collection.


Design prints are inspired by Beatrix Potter’s life as an artist, scientist, painter, and author, The Tailor of Gloucester stitching the story and prints together with Beatrix Potter’s letters to her friend and governess’s young son, Noel, which depict the beginnings of The Tale of Peter Rabbit story. The Tailor of Gloucester print weaves perfectly through our summer narrative of ‘Love Sewn into Every Stitch’ and our beautiful Dear Noel print features Beatrix Potter’s hand-written letters with her own illustrations, intertwined with Cath Kidston’s own hand-painted florals.





As Beatrix Potter was a botanical artist herself, the Ditsy Garden print was designed to reflect her love of nature. Along with magical mushrooms and delicate florals, her most iconic characters are included in this collaboration.

“The second collection truly celebrates Beatrix Potter as a botanical artist, illustrator, and writer. Each print has a story to tell, and it felt great to honour Beatrix Potter as an influential woman in design through the collaboration.” – Designer of Cath Kidston, George

The eccentric collection features hand-painted and storytelling prints of Peter Rabbit and other much-loved Beatrix Potter characters across bags, clothing, and homeware. An assortment of bags and children’s clothing including shirt dresses, soft-waisted dresses, and long pajamas with classic designs are available. In the homeware section, there is a large selection of Peter Rabbit items, including mugs, plates, cushions, lunch boxes, water bottles, tea towels, and more.

Join us for a celebration of some of the most iconic characters in literature. Peter Rabbit™, The Tailor of Gloucester, Jemima Puddle-Duck, and other much-loved Beatrix Potter characters are at the heart of this limited-edition collection.
Visit Cath Kidston in-stores and website to view the entire collection.